Bricks and mortar have ceased to be the sole focus of brands and retailers these days…With rapid advancement in the field of Information Technology e-commerce today has become a major growth avenue for all big names world over

Keeping with this trend, India’s online retail market is also warming up. At present, e-tailing market is led by electronics (share of ~50%) followed by Apparel & Lifestyle which is ~25% (including footwear, bags, belts, wallets, watches, jewellery etc.). The strong emergence of e-commerce is expected to push e-tailing from 2% of retail in FY 2016 to 4-6% of retail by FY 2020. Further, it has also lead to behavioural change in the shopping habits of the consumers, which is forcing retailers to adapt accordingly and push for quick response from across the supply chains.

With the retail scenario now becoming omni-channel, it has thus become very important for manufacturers as well to gear up their systems and manufacturing capabilities to supply both bricks and mortar and online stores.

The third panel discussion on Day-1 of Apparel Sourcing Week (ASW) 2019 is dedicated completely to e-commerce.

Titled WINNING AT E-COMMERCE, the third panel discussion of the day to be held between 15:45pm – 16:40pm will address the growth potentials and challenges from a retailer’s perspective.